The work of Little Kids Rock is made possible thanks to the generous support of our Corporate, Brand, and Foundation partners.


Brand Activations

Niagara Cares

Niagara Cares

Niagara Bottling employees in Newnan, GA teamed up with Little Kids Rock for a music classroom makeover at Jefferson Parkway Elementary School. We transformed the class with new paint, soundproof tiles, new shelves and cabinets, instrument racks and donated instruments and other curricular resources so that students can learn and thrive in a space that inspires self expression and creativity. Adding to the excitement was a virtual visit with pop artist, JP Saxe, who Zoomed in and met with the kids prior to the volunteer activity. Thanks, Niagara Cares!

Hulu & High Fidelity

Hulu & High Fidelity

Premium streaming service, Hulu announced a multi-city record store takeovers in homage to the launch of their new series, High Fidelity. To raise awareness for music education, Hulu partnered with Little Kids Rock and donated 50% of all gross sales made in stores over the course of the three-day takeover period.

“In celebration of our premiere, High Fidelity is proud to help raise awareness and funding for music education in public schools. For me, music has always been more than a hobby, but a necessary part of my life. I was lucky enough to have grown up with the privilege of having access to instruments, music teachers and great records, but I know for many that is not the case. I am honored to have the opportunity to contribute to Little Kids Rock’s commitment in empowering future generations of music lovers and makers.”
Zoe Kravitz, star and executive producer of High Fidelity

iHeart Impact & NBC Universal


iHeartImpact & NBC Universal

iHeartIMPACT teamed up with Universal Pictures’ Trolls World Tour to create a social movement, #TrollingForGood, in honor of Little Kids Rock – a non-profit that brings music education of all genres (like Trolls) to underserved kids in the US. Combining iHM’s 360 scale across broadcast, social & digital, with influence from Trolls talend such as Justin Timberlake, we catapulted the film and LKR into the zeitgeist.



JBL donated nearly 10,000 pairs of headphones in collaboration with their celebrity Ambassadors, who promoted the local donations on social media and through an e-commerce campaign. The in-kind donation was made early on during the COVID-19 pandemic to support urgent educational learning from home so kids had the equipment they needed to participate in free streaming music lessons through Little Kids Rock.

Locations & Ambassadors included: 

NYC (Aaron Judge / Julius Randle)
LA (Kenny Smith / Priyanka Chopra Jonas)
Miami (Bam Abedayo)
Chicago (Zach LaVine)
Milwaukee (Giannis)
Boston (Kemba Walker)
Detroit / Cleveland (Andre Drummond)


Become a Partner

Get Involved