Dave Mason Joins LKR Honorary Board

Rock and Roll Hall of Famer Dave Mason, founding member of Traffic and co-founder of RKS Guitars, joins Little Kids Rock as Honorary Board Member

July 23, 2004 – Nashville, TN - Little Kids Rock (LKR), Dave Mason and RKS Guitars have been actively involved in charitable pursuits for several years. In addition to Mr. Mason's appointment to the LKR Honorary Board of Directors, RKS Guitars will be providing Little Kids Rock with instruments for use at the NAMM show. Mr. Mason and RKS Guitars involvement with Little Kids Rock is just one of the many endeavors that help give back to the music community.

"I believe in Little Kids Rock's mission," said Dave Mason. "I'm glad to help do my part and help restore music education in public schools." Shri Arora, president of RKS Guitars added, "Our company is proud to align itself with such a great organization. We know that our combined efforts will put music back where it belongs: in our public schools."

"We are honored to count Dave Mason as a member of the LKR team," said David Wish, founder and Executive Director of Little Kids Rock. "Rock and Roll legends like Mr. Mason can really help remind fellow citizens that music education is a must for kids and his participation will help galvanize others to get involved."

Dave Mason's career spans over 37 years and has encompassed producing, performing, and song writing, not to mention being one of rock's greatest guitar players! Presently, Dave is putting the finishing touches on his new, long-awaited solo album.

Dave Mason is the latest name on LKR's growing list of high profile supporters. Bonnie Raitt, Paul Simon, BB King, Jason Newsted and Les Paul are all honorary members of the Board of Directors. Carlos Santana's Milagro Foundation has purchased more than $10,000 worth of instruments for the program. Bob Weir and members of the Grateful Dead have funded classes. The String Cheese Incident has held silent auctions for the organization. John Lee Hooker was a founding Board Member and visited classes before his passing.

About Little Kids Rock
Little Kids Rock believes that music is a critical component of first-rate education. Many elementary schools have been stripped of their music programs. These cuts have had a disproportionately large impact on children from low-income backgrounds. Little Kids Rock restores music to its rightful place in the academic lives of kids in our public schools by providing a rich music education program including instrument instruction, free instruments and trained mentors. Founded by a single elementary school teacher in 1996, Little Kids Rock is now serving 2,000 students in CA, NY, NJ and TN. Bonnie Raitt, Paul Simon, BB King and Les Paul sit on our Honorary Board of Directors and we are supported by friends Carlos Santana, Phish, Bob Weir and others. Little Kids Rock programs are scheduled to launch in the Los Angeles area in 2004.

Media Contact:
Allison Neves, PR Director
Little Kids Rock
415-948-1200
allison@littlekidsrock.org