Little Kids Rock Launches WWW.LITTLEKIDSROCK.TV

Free instrument lessons available to anybody with access to the Internet

January 18, 2007 – Anaheim (NAMM Show, Booth #2004 in Lobby D) - Little Kids Rock (LKR), an innovative non-profit program that provides free instruments and instruction for public school students, today announced the launch of WWW.LITTLEKIDSROCK.TV, making free instrument lessons available to anybody – little kid or not – with access to the Internet.

Made in collaboration with TrueFire.com, the world's largest online provider of guitar lessons, WWW.LITTLEKIDSROCK.TV features some of the same dynamic Little Kids Rock lessons taught in public schools, including a video guitar course that covers chords, rhythms, various styles and even some blazing lead guitar. Additionally, viewers can watch videos of original songs by Little Kids Rock students; interviews with Little Kids Rock teachers and students; and news segments about our programs across the country.

WWW.LITTLEKIDSROCK.TV also features informational and inspirational video segments promoting Little Kids Rock and music education from some of its celebrity supporters, including Brad Delson (Linkin Park), Joe Satriani, Liberty DeVitto (Billy Joel) and Carmine Appice.

"By constantly updating its content, adding new lessons, student songs & videos, promotional pieces and celebrity clips as soon as they are developed, WWW.LITTLEKIDSROCK.TV will become a website kids will bookmark and regularly visit," said Dave Wish, executive director of Little Kids Rock. "Little Kids Rock is extremely grateful to TrueFire.com for donating on a pro bono basis the technical services and financial resources that make WWW.LITTLEKIDSROCK.TV possible."

About TrueFire.com
TrueFire.com is a proud to support Little Kids Rock and help bring music back in the classroom and into the lives of our children. Since 1991, TrueFire.com and its collective of 350+ artists and educators have produced thousands of interactive guitar lessons and video courses, which are available as downloads, streaming video and CD-ROM. Top DVD and book titles also available. More information can be found at: www.truefire.com.

About Little Kids Rock
Little Kids Rock believes that music is a critical component of first-rate education. Many elementary schools have been stripped of their music programs. These cuts have had a disproportionately large impact on children from low-income backgrounds. Little Kids Rock restores music to its rightful place in the academic lives of kids in our public schools by providing a rich music education program including instrument instruction, free instruments and trained mentors. Founded by a single elementary school teacher in 1996, Little Kids Rock is now serving thousands of students in CA, NY, NJ, TN, LA and GA. More information can be found at: www.littlekidsrock.org.

Media Contact:
Allison Neves, PR Director
Little Kids Rock
415-948-1200
allison@littlekidsrock.org