Little Kids Rock Music Education Curriculum Now Featured on iTunes U

The Organization’s Music Education Curriculum Listed Among the Sites
Top Ten Most Downloaded Programs

November 1, 2007 - Newark, NJ – Little Kids Rock (LKR), a program providing free instruments and instruction for public school students, today announced it is now a part of iTunes U, Apple's free educational component to its wildly popular iTunes platform. There are only a few dozen iTunes U providers and LKR is one of the newest.  The program proudly takes its seat among the Top Ten most downloaded educational programs on iTunes U. In fact, it is long-time Rod Stewart drummer Carmine Appice’s Little Kids Rock video contribution that has secured a place in the iTunes U Top Ten while the organization’s guitar and drum lessons are now listed in the top 20. 

iTunes U has made it possible for the 500 million plus iTunes users to benefit from Little Kids Rock's free curriculum and video lessons. These lessons are downloadable to iPods, so people can take the content anywhere.

“We are excited to have been given the opportunity to provide the gift of free music education to people around the globe,” said Dave Wish, Founder and Executive Director of Little Kids Rock.

The Little Kids Rock iTunes U site will provide internet video and downloadable PDF lessons in guitar, drums, and more. Little Kids Rock also has a free activity book with crossword puzzles, coloring sheets, word search, and other games.

In total, LKR has provided the iTunes U site with more than 50 free video drum lessons, 40 interactive animated drum lessons, 20 guitar lessons, a guitar book to coincide with lessons, drum beat book coinciding with lessons, an activity book, and cool PC wallpaper.

Additionally, iTunes U has access to music videos featuring original songs written by LKR students across the country, videos of school visits made by celebrity guests such as: Ziggy Marley, Carmine Appice (drummer Rod Stewart, Black Sabbath, Vanilla Fudge), Liberty DeVitto (drummer Billy Joel, Paul McCartney), and more.

Little Kids Rock teaches kids how to play pop, rock, funk, blues, rap and hip-hop music. LKR students not only perform, but they also compose and record their own music. They have released full-length CDs as well as music videos featuring student-written originals. Currently, the Little Kids Rock program serves more than 12,000 students in California, Florida, Georgia, Louisiana, New York, New Jersey, Pennsylvania, Tennessee, Texas and Washington DC. Supporters of the program include Bonnie Raitt, Paul Simon, B.B. King and Brad Delson of Linkin Park.

About Little Kids Rock
Little Kids Rock believes that music is a critical component of a first-rate education. Many schools have been stripped of their music programs. These cuts have had a disproportionately large impact on children from low-income backgrounds. Little Kids Rock restores music to its rightful place in the academic lives of kids in our public schools by providing a rich music education program including instrument instruction, free instruments and trained mentors. Currently, the Little Kids Rock program serves more than 12,000 students in California, Florida, Georgia, Louisiana, New York, New Jersey, Pennsylvania, Tennessee, Texas and Washington DC. For more information, visit us at www.littlekidsrock.org or www.littlekidsrock.tv

 

Note to Media: Interviews with spokespeople and b-roll available upon request.

Media Contact:
Allison Neves, PR Director
Little Kids Rock
415-948-1200
allison@littlekidsrock.org